Why Niches Are Overrated (And What Actually Matters)
Stop Overthinking Your Niche
Most people get stuck when they try to “pick their niche.”
Two big problems always show up:
They box themselves in — we’re complex, multi-layered people with changing moods and interests. Forcing yourself into a box feels like deciding to wear the exact same outfit every single day.
They struggle with consistency — and without consistency, it doesn’t matter what niche you choose. You’ll burn out or drift away.
A New Way to Think About Niches
Your niche isn’t something you lock yourself into. It’s an extension of your consciousness.
I made the mistake of trying to force myself into categories — camera gear, self-development, business tips. But because my moods changed, I’d lose interest, start another channel, or stop altogether. It became messy.
When I stopped boxing myself in, I finally gave myself the space to figure out what I actually wanted to talk about.
For me, that looks like:
Building and optimizing one-person businesses
Creating content and channeling creativity
Living mindfully and intentionally
And here’s the catch: I’m completely okay if that changes, because I am always changing.
Content as an Invitation
Your content is an invitation into your own consciousness. It’s you saying, “Here’s how I see things. Here’s my perspective.”
And when you deliver that in a way that provides value, it becomes a win–win.
How to Find Your Niche
Stop trying to decide on a niche first. Picking your niche before creating is like naming a sculpture before you’ve even started carving. The name comes after the art is made.
Instead, leverage the skills you already have. Ask yourself two questions:
What am I naturally good at?
Do I actually enjoy talking about it?
For example, I’m a skilled photographer and videographer. But teaching camera settings felt like work, and I didn’t want another job. What I did love was structuring content, branding videos, helping people script, running ads, building systems, and weaving in mindfulness.
That combination — that “cocktail” of skills and interests — became my niche.
Bringing It Back to You
So I’ll leave you with this:
What skills do you already have?
What do you actually enjoy talking about?
Do you have a unique way of sharing it?
That’s where you’ll find your niche.